In this type, the affiliate promotes products that are somewhat related to their niche or audience but doesn’t necessarily use the products themselves. The relationship is based on niche relevance rather than personal experience.

Related affiliate marketing is a strategic middle ground between hands-off promotion and full product endorsement. In this model, affiliates promote products or services that are closely related to their niche or audience's interests, even if they haven’t personally used them. It’s about leveraging your content, authority, or platform to suggest relevant offers that resonate with your followers. This approach works well for bloggers, influencers, YouTubers, and niche site owners who want to monetize their traffic without needing to test every product themselves. For example, a finance blogger might promote budgeting apps or investment platforms that fit their audience's needs—even if they use different tools personally. While this method allows you to earn through relevance and reach, it does come with the responsibility of maintaining credibility. Promoting low-quality products can harm trust, so careful product selection and transparency are key. In this guide, we’ll break down how to choose the right affiliate programs, integrate links naturally into your content, and balance authenticity with earning potential. If you're building an audience and want to recommend useful tools without deep personal involvement, related affiliate marketing is a smart way to monetize.